
20K materials, refreshed
Built to scale. 20,000 branded materials audited and replaced.
Browse video, design, and motion work. Each project varies in purpose: brand, communications, live events, to name a few.

Built to scale. 20,000 branded materials audited and replaced.

Materials had always been 2D. What others saw as a limit, I saw as an opportunity.

The director wanted 80s sci-fi. Every screen needed to feel the nostalgia.

Every mark, a signature to a unique story. Represented in clean geometry and deliberate form.

My client wanted hype. They had new features, still in development.

One goal: win the award. My customer entered a competition.

They asked for a slideshow. The ultra-wide screens and deeply personal story told me this needed to be more.